International
Investor Relations, Marketing & Communications Forum New York 2025
March 26-27, 2025
Convene, 360 Madison Avenue, New York
Navigating industry changes, trends, and new opportunities
The Investor Relations, Marketing & Communications Forum explores best practices of fundraising, LP relations, communications, and marketing strategies in private markets.
Over two days, the largest community of IR and marketing leaders in private equity will gather to discuss the biggest pain points impacting their roles and shared new strategies for overcoming them.
With a rich history spanning 20 years, this is the must-attend event for IR, marketing, and communications professionals in private equity.
Why you need to attend
Connect & collaborate
Forge valuable connections with your peers through interactive discussions, engaging panel sessions, and extensive networking opportunities.
Stay informed
Excel in your role and drive success for your firm as you discuss current trends, engage in problem-solving discussions, and uncover actionable takeaways.
Empower your team
With specific sessions focused on IR, marketing, fundraising, and communications, your full team will return to the office with an expanded playbook of new strategies.
Who attends the leading events for IR professionals?
Agenda highlights
For the last 20 years, the forum has established a reputation for keeping its attendees on top of emerging trends and challenges. Through engaging panels, interactive think tanks, working groups, and keynote discussions, attendees will learn how to:
- Navigate the current market to propel your career forward
- Leverage new technologies to reach new investors
- Tap into emerging sources of funding including international and family offices
- Optimize messaging to maintain strong LP relationships
- And much moreā¦
Experts leading the discussion
What our attendees say about the forum
Kristy DelMuto
LLR Partners
This is the only event for connecting with marketing peers in the private equity industry and Iāve made excellent, year-round contacts from it.
Kelsey Clute
HCI Equity Partners
PEIās IR and Marketing/Communications Forum is the only conference I have found for the marketing/communications professional specifically within privateā¦
Michelle Ball
HKW, Inc.
I have attended a lot of conferences in my career and this was by far the best conference I have ever attended. Practically every panel left me wanting even morā¦
Pre-Event Resources
Be part of industry-leading events for global private equity professionals
Engage with networking sessions, thought leadership, and more to build lasting relationships and meet your business goals. Sponsorship gives you:
- VIP access
- Thought-leadership opportunities
- High-profile branding
- And much moreā¦
For more information about sponsorship opportunities, contact Jimmy Kurtovic at jimmy.k@pei.group or call +1 646 356 4504.
Experts leading the discussion
Andrew J. Campbell
Partner, Investment Committee Member & Investor Relationships, DC Capital Partners, LLC
Lindsay DeLarme
Managing Director, Head of Corporate Communications & Branding, Oaktree Capital Management, L.P.
Priya Pradhan Karkar
Managing Director, Investor Relations and Business Development, Kline Hill Partners
Advisory board
Lindsay DeLarme
Managing Director, Head of Corporate Communications & Branding, Oaktree Capital Management, L.P.
Connect with fundraising and communications experts
Grow your network by connecting with an expansive community of investor relations, marketing, and communications professionals within private markets and venture capital.
Form lasting and valuable relationships with industry leaders by participating in meaningful discussions throughout the networking-focused agenda.
Networking opportunities
Breakfast meetings and think tanks
Discuss critical issues and exchange insight about curated topics with your peers at the day-one breakfast meetings and invitation-only day-two pre-conference think tanks.
Networking breaks and lunches
Converse with your peers to form lasting connections and discuss solutions to shared challenges during the many designated networking breaks between panels and at lunch.
Interactive workshops
Guided by experts and thought leaders, the working group sessions combine panels with roundtable discussions to spark peer-to-peer engagement around big-picture challenges.
Browse the attendee list
Connect with IR, marketing, and communications professionals
See what attendees said about the forum in 2022
Testimonials
āThe event was a fantastic opportunity to meet like-minded individuals, with whom we could share ideas, in an open and safe forum, and learn from each other.ā
āGreat to hear the perspective of colleagues, share experiences, and learn more about the current landscape and emerging trends.ā
āA great conference to meet like-minded peers to discuss the intricacies of investor relations and marketing inside private equity.ā
Covering the topics most important to you
Have a topic you would like to discuss at this yearās Forum? Contact Brian Anderson at brian.a@pei.group to discuss speaking opportunities.
Agenda
Day 1 - Wednesday 26th
Registration and Breakfast
Breakfast Meeting A: Investor relations career development
- Becoming competent through and rank skills needed
- Breaking through the glass ceiling or parallel opportunities
- What is the hiring environment
- Different needs of senior level vs junior level for growth
Breakfast Meeting B: Marketing career development
- Becoming competent through and rank skills needed
- Breaking through the glass ceiling or parallel opportunities
- What is the hiring environment
- Different needs of senior level vs junior level for growth
Opening remarks & chair welcome
Keynote
Leverage new and emerging technologies
- Building technology solutions vs leveraging technology software
- Hear what tools are available and how (well) they work
- Discuss best practices within technologies and workflows
- Consider AIās limitations and opportunities
- What are the things that GPs want from technology
- What technologies are evolving
Networking Break
Emerging sources of funding: Family offices and multi-family offices
- US vs global challenges and opportunities
- Contrast workable approaches for attracting and keeping family office vs multi-family offices
- Cater to consultants to maximize return on investment
Panelists:
Emily Mason, Managing Director, Head of Investor Relations & Fundraising, Cornell Capital
Creative IR and marketing: Whatās new and different
- Innovative strategies for communications -formats, including video
- What forums and channels are effective
- Change over time to use zoom or pre-recording collateral
- Using video to tell your story
- Augmenting your pitchbook
Networking Luncheon
Think Tank A: Communication strategies to develop and protect your relationships
- Communication dos and donāts
- Messaging fundamentals
- Crisis messaging
- Utilizing new technology and subscription models
- How tech and data can evaluate and monitor your LP relationships
Think Tank B: Expanding and enhancing the due diligence experience during fundraising
- Use marketing skillsets to translate and position information and incremental materials to LPs
- Marketing and IR collaboration
- How to manage expectations internally how to
- Address trends in LP expectations for fundraising
- Changing pre-marketing prep and what is standard in your data room
AI: Present use cases and possibilities
- Precautions that address threats to privacy and security
- Leverage opportunities for your team
- Diligence tools
- Role of AI in background research
Build and Develop your team
- Compare Inhouse vs agency implications
- Implications for building and managing your team if you are a one hub or regional ops firm
- Partnering with C-suite for buy-in to value of marketing and IR
- Finding the intersection of IR and marketing teams and how collaboration works and doesnāt work
Panelists:
- Andrew Campbell, Partner, DC Capital Partners
- Kathryn Pothier, Partner, Investor Relations, Epiris
Rise of semi-liquid vehicles in private markets
- Survey the competitive landscape of semi-liquid funds
- Identify unique selling points and potential differentiators.
- Discuss market trends and investor preferences related to this asset class
Speaker Office Hours
During Speaker Office Hours meetups, speakers and other participants will meetup to continue the conversations for particularly popular sessions. The sessions that will be supplemented in these meetups are TBD. These sessions will not be facilitated
Working cross-functionally: Win allies and collaborate with sales legal, investing and compliance
Storytelling that is authentic and compelling
- What is the right approach for your firm
- What rings true with disparate constituencies
- Importance of tailoring message length and channel(s) used based on audience
- Best-in-class though leadership: Owned content and digital in storytelling
Side letters negotiations and LP requests
- What terms in side letters are new in past 12 months
- What are LPs asking for
- At what point should IR be in the conversation
- Positioning the offer and working in concert with other functions
LP Panel: Ongoing communications with investors
- Manage relationships in a slower exit environment
- Keeping investors interested between fundraises
- When and how to communicate differently with LPACs
- Reporting expectations vs. exasperation: how often and what are you reporting
- How ILPAās template may change reporting
Michael Felman, President and CEO, MSF Capital Advisors
20th Anniversary Gala
Agenda
Day 2 - Wednesday 27th
Breakfast of Champions
All participants will share one issue they faced, their solution and the outcome. This lively session is sure to be an event favorite.
Opening Remarks
Keynote
Objective-driven AGMs: Design your program with priorities in mind
- Discuss various objectives of AGMs and tactics for achieving them
- Examine how program facets (content, speakers, activities, etc.) are conducive to AGM objectives
- What pre- and post-AGM communications work
- What activities generate the highest/lowest levels of engagement
- What infrastructure and technologies (layout, venue, timing, apps etc) work and donāt work for LPs
Amrita Mainthia, VP, Investor Relations, General Catalyst
Speaker office hours
During Speaker Office Hours meetups, speakers and other participants will meetup to continue the conversations for particularly popular sessions. The sessions that will be supplemented in these meetups are TBD. These sessions will not be facilitated.
Crisis communications and issues management
- Countering and leveraging influence of social media
- Organize with an emphasis on immediacy
- Cyber risk management and planning tabletops that are specialized and apart from routine crisis communication
- Scenario and contingency planning based on most relevant situations for firm or portfolio companies
- Proactive and reactive strategies for ESG and DEI
Vet, select and manage placement agents
- How much to give and what work to assign
- How to coordinate your collaboration
- When do you come in and how do you reference them
- Look at benefits or working with or without them
- Have a strategy What specific areas do different placement agents have access to
Christina Anzel, Director, Client Team, Generation IM
Leverage growth areas: Private banks & RIAs
- US vs global challenges and opportunities
- Form a presence in this area and how to play it based on fund size and brand
- RIA space -why custody reporting and other priorities are important
- In wealth management in RIA space is a huge PE
- What factors weigh in on whether to put all chips on one RiA manager vs diversifying
- How to pitch differently
- Scalability: What structure are you using to bring them in and how to service them
Networking Luncheon
Navigating the backlash and regional nuances to ESG and DEI
- Look at the growing movement toward Responsible Innovation
- Navigating LP relationships when you invest in controversial industries
- Conveying the financial advantages of DEI and ESG
- Tailor your messaging without compromising your integrity
Strategies that resonate with institutional investors in a slow exit environment
- Evolution and growth of the secondary market
- Speak to alignment of interests and inherent conflicts
- Deliver value when performance isnāt strong
- What rights do LPs have in the continuation vehicle process
- Challenges that LPs face and how GPs can mitigate them
- Roseita Monteiro, Principal Investor Relations, Coller Capital
- Kareen Laton, Managing Director, Head of Investor Relations, NovaQuest Capital Management
Messaging matters: Technologies and providers that deliver
- Look into which technologies best deliver and amplify your message
- Think about your cost benefit analysis
- Consider security concerns
- What is a common mistake made by GPs in incorporating tech into their strategy
Differentiate your brand for fundraising and recruiting
- Retail strategies for making your brand appeal in retail to HNW and mass affluent
- Branding to resonate across various stakeholder groups
- Refresh or tweak your brand
- Update on Marketing Rule regulations for exempt and non-exempt
Make essential connections
Over two days, attendees will build up their book of contacts while discussing solutions to shared challenges with an expansive community.
Sessions promoting collaboration
Breakfast meetings and think tanks
Cover critical issues and exchange solutions on curated topics with your peers at our breakfast meetings and GP-only think tanks.
Networking breaks
Catch up with your peers to build your network and discuss session takeaways during the many designated networking breaks.
Carousel session
Following our popular roundtable format, the carousel session has two tables sharing best practices in different areas. Each table will then report their findings back to the wider group.
Participants at a glance
āThis event is wonderful for networking with professionals who have similar roles doing a mix of investor relations, business development, marketing and communications.ā
Kate Gallego, Operations Manager, CIVC Partners
āThe event was well organized and a good combination of some high level, interesting speakers and great networking opportunities amongst the companies attending. I really enjoyed the time to connect with my peers.ā
Tracie Kelly, Director of Marketing, Excellere Partners
Thanks for your interest
Introducing the Investor Relations Network
A year-round, exclusive community designed to elevate private markets professionals through continuous support, connections, and insights
Investor relations ,marketing, and communications professionals in private markets face unique challenges. Building trust, raising capital, managing stakeholder relationships, and conveying performance and brand strength in a dynamic industry can be a lonely, daunting task. The Investor Relations Network is here to help. Backed by PEIās expertise and convening power, join an exclusive, trusted community that supports your goals with the expertise, tools, and networking opportunities you need to elevate your impact.
Unlock success at the must-attend New York Forum
Share best practices in fundraising and LP relations with the largest community of investor relations, marketing and communications leaders at the New York Forum. With 20 years of rich history, this two-day event offers invaluable networking, interactive discussions, and actionable insights to empower your team and elevate your firmās success.
Enhanced access to LPs & continuous learning
Our commitment to your success means providing key opportunities to connect with LPs. As a member, youāll gain access to LP Investor Councils, exclusive Summits & Dinners in key hubs across the US, and focused Virtual Roundtables. These events are crafted to strengthen your LP and peer relationships, deliver valuable insights, and expand your network year-round.
Elevate your impact & influence
Enhance your skills with professional coaching from top industry leaders, tailored for private markets investor relations, marketing, and communications professionals. Through expert guidance and development sessions, youāll gain actionable strategies that strengthen your ability to manage stakeholder relationships, effectively communicate value, and propel your career forward.
Personalized support for strategic introductions
Our dedicated Network Manager serves as your concierge, facilitating peer-to-peer introductions and providing access to a private Member Directory. This tailored service helps you advance your career goals through meaningful relationships and connections with industry leaders and like-minded professionals.
Stay ahead with timely, expert analysis
Gain access to exclusive industry content and analysis tailored for investor relations, marketing, and communications professionals. Stay current on private markets industry trends, fundraising best practices, and performance strategies. From crisis management techniques to actionable insights, our resources empower you to communicate effectively with stakeholders and enhance your overall impact in the industry.
Join us at the New York Forumā¦ & become an inaugural IR Network member
Introducing the Investor Relations Network
A year-round, exclusive community designed to elevate private markets professionals through continuous support, connections, and insights
Investor relations ,marketing, and communications professionals in private markets face unique challenges. Building trust, raising capital, managing stakeholder relationships, and conveying performance and brand strength in a dynamic industry can be a lonely, daunting task. The Investor Relations Network is here to help. Backed by PEIās expertise and convening power, join an exclusive, trusted community that supports your goals with the expertise, tools, and networking opportunities you need to elevate your impact.
Unlock success at the must-attend New York Forum
Share best practices in fundraising and LP relations with the largest community of investor relations, marketing and communications leaders at the New York Forum. With 20 years of rich history, this two-day event offers invaluable networking, interactive discussions, and actionable insights to empower your team and elevate your firmās success.
Enhanced access to LPs & continuous learning
Our commitment to your success means providing key opportunities to connect with LPs. As a member, youāll gain access to LP Investor Councils, exclusive Summits & Dinners in key hubs across the US, and focused Virtual Roundtables. These events are crafted to strengthen your LP and peer relationships, deliver valuable insights, and expand your network year-round.
Elevate your impact & influence
Enhance your skills with professional coaching from top industry leaders, tailored for private markets investor relations, marketing, and communications professionals. Through expert guidance and development sessions, youāll gain actionable strategies that strengthen your ability to manage stakeholder relationships, effectively communicate value, and propel your career forward.
Personalized support for strategic introductions
Our dedicated Network Manager serves as your concierge, facilitating peer-to-peer introductions and providing access to a private Member Directory. This tailored service helps you advance your career goals through meaningful relationships and connections with industry leaders and like-minded professionals.
Stay ahead with timely, expert analysis
Gain access to exclusive industry content and analysis tailored for investor relations, marketing, and communications professionals. Stay current on private markets industry trends, fundraising best practices, and performance strategies. From crisis management techniques to actionable insights, our resources empower you to communicate effectively with stakeholders and enhance your overall impact in the industry.