Introducing the 43rd Credit Union Leadership Convention
28 - 31 July 2020,
Paris Hotel - Las Vegas, NV
COVID-19 UPDATE
Our first priority is protecting the health and safety of our attendees as we prepare for a successful 43rd Annual CU Leadership Convention on July 28-31, 2020. We are pleased to report that our event will run as expected and we continue to see attendees and sponsors sign up every day.
We are working closely with management at Paris Las Vegas to coordinate increased disinfection efforts, deployment of hand sanitizer stations, frequent re-cleaning of high traffic areas/surfaces and other safety precautions before and during our event.
The #1 Event for Credit Union Leaders to Discover New Ideas, Experience Innovation & Grow!
FEATURING THOUGHT-PROVOKING SPEAKERS…
Choose from 4 Deep-Dive Hot-Topic Pre-Conference Workshops!
Get Inspired by the World’s Top Speakers
Attend Any of the 50+ Sessions in Our 7 Breakout Summits
Create a Better Story in Matthew Luhn’s “Storytelling for Business Workshop”
Choose 1 of 2 Get-A-Way Guest Experience Tours
Enjoy the Hilarious, Louie Anderson LIVE!
A Private CEO Q&A Luncheon with Economist Elliott Eisenburg, Ph.D. [first 150 registered]
Share Best-Practices in 1 of 7 CU Roundtables
Get the Solutions You Need From 60+ Providers in Our All-New Exhibit Hall!
Learn What’s Working in Our Popular Breakfast of Champions Idea Exchange [first 280 registered]
See the Newest Breakthroughs at Our All New Innovation Hub!
Share Ideas With More than 1,400 Innovative CU Leader’s Nationwide
Take home solutions to:
- Boost yields on executive compensation investments.
- Apply 9 proven strategies for growth.
- Determine whether a M&A is right for your CU.
Find out:
- How the economy will affect your CU over the next 18 months.
- 4 growth strategies from high-performing CUs.
- 7 key metrics for better decision-making in 2020.
You get practical guidance to:
- Generate yields 4-6 times on your net ROA.
- Book 20%-40% more auto loans.
- Cut the mortgage loan process from 30 days to just 18.
Discover how to:
- Implement the 4 drivers to create a culture of diversity & inclusion.
- Recruit and retain a new era of leaders.
- Create a member-focused organization.
Learn how to:
- Create a digital-first marketing strategy.
- Generate 10x more loans and deposits.
- Increase net acquisitions 19% over 3 years.
Best practices including:
- Real-time tactics to protect against hackers.
- Solutions to bolster your cybersecurity plan.
- Proven strategies to bridge fraud & cybersecurity.
You get:
- 6 time-tested growth strategies from America’s Top MBLs.
- Best practices to conduct loan reviews – fast!
- 9-point action plan to capture more commercial loans.
See what past attendees have to say…
Barbara Esquivel,
Board of Directors - Mission City Federal CU
The speakers and presenters truly are industry subject-matter experts and their breadth of knowledge is astounding…Outstanding conference!
Jason Hagadone,
VP Business Lending - Altana FCU
Speakers and topics were great. They addressed some areas that are hot topics in the industry and motivated me to get back to my CU.
Mark Thompson,
Director - Saginaw Medical Federal Credit Union
I think the quality of the speakers is amazing, the topics timely and venue perfect to balance work and entertainment.
Agenda
Day 1 - Tuesday 28th
Convention Registration Opens
Pre-Conference Workshops
Agenda
Day 2 - Wednesday 29th
Registration
Exhibit Hall Opens & Continental Breakfast
Opening Keynote: Marcus Luttrell: A Tribute to Courage, Honor & Leadership
Marcus Luttrell is the author of the #1 New York Times best-selling book, Lone Survivor, which tells the harrowing story of four Navy SEALs who journeyed into the mountainous border of Afghanistan and Pakistan in Operation Redwing. An unparalleled motivational story of survival, the book is also a moving tribute to the friends and teammates from SEAL Team Ten who did not make it off the mountain. Luttrell’s amazing story made the leap to the big screen with the blockbuster film, Lone Survivor, directed by Peter Berg and starring Mark Wahlberg as Luttrell. Join Marcus Luttrell in a very powerful and thought-provoking keynote address as he discusses how anyone can achieve incredible success with determination, perseverance and a drive to “never quit.”
Keynote Speaker: Marcus Luttrell, U.S. Navy SEAL & Navy Cross recipient
General Session
Networking Break in Exhibit Hall
Leadership Awards
General Session: 6x6 – 6 Speakers Sharing their Best Ideas in 6 Just Minutes
We have challenged the CU movement’s most innovative minds to reveal their top strategies to deliver the most value to either the members, employees or the credit union. Here’s the catch. They have just 6 minutes to less to reveal their BEST high-impact strategies. This session is ranked as one of the Top 5 Sessions every year!
Networking Luncheon
Networking in Exhibit Hall
Breakout Summits Sessions
Choose from the 7 Breakout Summits: Leadership, Lending, Marketing, Cyber Technology, Member Business Lending, Financial, Human Resources
Breakout Summits Sessions resume
Networking Break in Exhibit Hall
Breakout Summits Sessions resume
Happy Hour in the Exhibit Hall
Opening Night Entertainment with Comedian Louie Anderson
Get ready for a hilarious evening with iconic comedian Louie Anderson, a three-time Emmy Award® winner and one of the country’s most recognized and adored entertainers. He was named by Comedy Central as “One of 100 Greatest Stand-Up Comedians of All Time.” His career has spanned more than 30 years beginning with his debut on the Tonight Show with Johnny Carson in 1984. The rest is history. Leno, Letterman, The Late Late Show with Craig Ferguson, The Late Show with Stephen Colbert, “Comic Relief,” Showtime, HBO and CMT specials followed, including hosting the legendary game show, Family Feud. He continues to tour the country performing to standing-room-only crowds worldwide with his inimitable brand of humor and warmth.
Agenda
Day 3 - Thursday 30th
Networking Continental Breakfast in Exhibit Hall
Breakfast of Champions
[Must have ticket to enter. Open to first 280 registrants.]
Keynote Address: Storytelling for Business with Matthew Luhn
Storytelling is the #1 business skill necessary to connect, motivate, and lead people in today’s world. Stories compel us to engage in experiences, learn lessons, and define our values and ourselves within our organization. Matthew Luhn, a 20-year Pixar story veteran, brings his experience creating and developing 10 blockbuster films at Pixar (including Finding Nemo, Ratatouille, Up, Toy Storys 1-3, Monsters, Inc., Monsters University, and Cars), and provides practical strategies that teach and inspire people and teams to connect more effectively with audiences on an emotional level. Matthew uses the power of storytelling to bridge the gap between business and heart, driving your story toward one unforgettable selling point.
Keynote Speaker: Matthew Luhn, Former Pixar Animator, Story Artist & Author
The 2-Minute Spotlight – 6 Speakers Share their Most Innovative CU Ideas in Just 2 Mintues
Six of the CU Convention’s Top-Rated Speakers will compete in this one-of-a-kind session. Each will have the spotlight for just 2 minutes to reveal their #1 Idea that will dramatically change credit unions today! You won’t want to miss this high-energy, high-impact session!
Breakout Summits Sessions resume
Networking Break in Exhibit Hall
Roundtable Discussions & CU Connect Event
CEO Q&A Luncheon with “The BowTie Economist” Elliot Eisenberg, Ph.D.
[Limited to first 150 CEOs who register. No additional fee required.]
Elliot Eisenberg, Ph.D. (aka, “The Bowtie Economist”) promises to entertain and educate in this fun, thought-provoking presentation as he reveals the latest economic trends and what they mean to you and your CU. Dr. Eisenberg shares the story behind the statistics on such hot topics as trade tariffs, GDP, ROA, household wealth, auto lending, home loans, inflation, interest rates and the all-important yield curve. Find out everything you need to know to interpret the data and gain a better understanding of your local market conditions and what may lay ahead and why. Be ready to take plenty of notes you can use. There’s no sugar coating here!
Speaker: Elliot Eisenberg, Ph.D., Econ70, GraphsandLaughs.com
CEO BONUS: The first 150 CEOs who register for the convention are invited to a private luncheon and Q&A with Elliot Eisenberg, Ph.D. Bring your toughest questions about the economy, the markets, or the financial industry – and get the answers you need.
Networking Luncheon
Networking Dessert Social in the Exhibit Hall
Breakout Summits Sessions
Special Half Day Workshop: Storytelling for Business Workshop with Hollywood Animator Matthew Luhn
[Separate registration required. $295/person. Limited to 200 attendees]
Join former Pixar animator and master storyteller, Matthew Luhn, in a special small-group workshop as he teaches you how to harness the power of a good story to connect and engage with your market. By the end of a typical workshop, participants learn how to:
- Communicate a unique and compelling story in one sentence
- Master the three key elements of storytelling
- Create well structured stories with the Story Spine
- Successfully brainstorm with others, using the “Yes and…” principle
- Harness the “Universal Truths” that connect with all people
- Transfer written ideas into visual beat boards
- Embrace fear and failing as a necessary part of the creative process
- Develop the top techniques to overcome creative blocks
Author of The Best Story Wins, Matthew gives you the same powerful techniques he has shared with companies like Salesforce, Google (four times at Google in 2019!), Udemy, Gartner, Charles Schwab, Target, Lego, Sony, Facebook, Adidas, Expedia, Hilton, LinkedIn, Bath & Body Works, Microsoft and Apple.
Keynote Speaker: Matthew Luhn, Former Pixar Animator, Story Artist & Author
Breakout Summits Sessions
Breakout Summits Sessions
Agenda
Day 4 - Friday 31st
Buffet Breakfast
Keynote Speaker: Jerry Greenfield, Ben & Jerry’s, Staying True to Your Mission
Jerry Greenfield and his long-time friend and business partner, Ben Cohen, are the men behind one of the most talked-about and least conventional success stories in American business. Co-founder of Ben & Jerry’s Homemade, Inc., Jerry has helped to build a store front venture into an ice cream and business phenomenon by making social responsibility and creative management strengths, rather than weaknesses. Jerry reveals a nuts-and-bolts guide to the promise and pitfalls of “values-led” business and offers a wake-up call for “socially conscious” and “mission-driven” leaders today.
Speaker: Jerry Greenfield, Co-Founder of Ben & Jerry’s Homemade, Inc.
Closing Speaker: Patrick Adams – The Big Four: Strategies for Growth Beyond 2020
Financially, CUs are the healthiest they have been in many years. More than 95% have at least a CAMEL 2 rating. Most are flush with capital. Yet, a new generation is coming who can buy anything from A to Z with one-click, Google answers in an instant, and access an entire world from a pocket phone. “We may be the single, healthiest entity that may also no longer be relevant if we’re not careful,” warns Patrick Adams. Find out how to capitalize on the Big Four: Innovation, Member Experience, Corporate Culture & Social Responsibility – so your CU thrives for the next 10, 20, 30 years. The time is now!
Speaker: Patrick Adams, CEO, St. Louis Community CU
Adjourn
Paris Las Vegas presents spectacular rooms, service, and entertainment.
Come discover the world-renowned luxury that awaits you.
Paris Las Vegas presents spectacular rooms, service, and entertainment. Come discover the world-renowned luxury that awaits you.
Room rate: $129 – $139/night + $20 daily resort fee
Hotel cut-off date: Sunday, July 5, 2020
Reservation Center: 877-603-4389 / Group Code: SPDIR0
Book your room and save big!
Check out the deals from our friends at Paris Las Vegas:
- Complimentary in-room and meeting room Internet access (for 2 devices)
- Complimentary daily admission for 2 to the Fitness Center
- Join our Caesars Rewards® loyalty program to gain access to exclusive member pricing and earn credits when you play, dine, shop or stay. LEARN MORE
- FREE Express Check-out
We’ve reserved a limited number of rooms at Paris Las Vegas for special discounted rates. Attendees may make a reservation by calling 877-603-4389. Please mention the Group Code “SPDIR0” in order to get the discounted rate.
Attendees may also make their reservation online at https://book.passkey.com/go/SPDIR0
Hotel Deposit & Cancellation Policy:
Hotel allows individual cancellations without penalty up to seventy-two (72) hours prior to the guests’ scheduled arrival date. Hotel shall charge the guest (1) night’s guaranteed guestroom rate plus tax for cancellation within seventy-two (72) hours of the scheduled arrival date or failure of the individual to check-in on the scheduled arrival date. Any remaining nights of a “no-show” reservation will be canceled. It is policy to require a credit card or cash deposit for incidental charges. Hotel accepts Visa, MasterCard, American Express, Discover, or Diners Club.
Check-in time is 4:00 PM and check-out time is 11:00 AM. Any departures after 11:00 AM are subject to the full day charge.
Paris Las Vegas requires a first night’s room deposit and applicable tax charges, to guarantee accommodations.
Hotel Piracy
We have received information that several travel housing companies are claiming to have a relationship with CU Leadership Convention, and/or Paris Las Vegas Hotel & Casino. These companies and others like it are NOT in any way affiliated with us. The only official, exclusive housing block for this event can be accessed directly from this website and through instructions on the conference brochure. Any other channels of booking reservations are not authorized.
Reserve Your Seat!
You and your entire leadership team are invited to the #1 event for America’s 
credit union leaders. Every year, we strive to make the CU Leadership Convention bigger, bolder and more inspiring. Our 43rd year is no exception.
- Choose from 60+ information-packed sessions across 7 Breakout Summits. Pick and choose your favorites.
- Reserve your seat for a special half-day workshop with former Pixar animator Matthew Luhn as he gives you the secrets to help you craft a better story for your CU!
- Choose from any of our ALL-NEW Deep-Dive Hot-Topic Pre-Conference Workshops! Register for 1 of 4 options on critical topics including: How to create an entrepreneurial CU … Interpret a CU’s financials in 21/2 minutes … Build an executive compensation plan … Develop a digital marketing blueprint.
- Every morning we kick off the convention with some of the world’s most inspiring and thought-provoking keynote speakers.
- And you won’t want to miss world-class comedian Louie Anderson to cap off opening day with an evening that will have everyone laughing!
Hurry! Register by the early-bird deadline and save. Plus, SAVE even more with our sliding-scale discount. The more you send, the more you SAVE!
See you in Vegas!
Dennis J. Sullivan
Convention Chairman
Who Should Attend?
- CEOs
- Board Chairs
- Directors
- Supervisory Committee Members
- Chief/VP of Marketing
- Chief/VP of Finance
- Chief/VP of Lending
- Chief/VP of Technology
- Chief/VP of HR
- Chief/VP of Member Business Lending
Reserve Your Seat!
You and your entire leadership team are invited to the #1 event for America’s credit union leaders. Every year, we strive to make the CU Leadership Convention bigger, bolder and more inspiring. Our 43rd year is no exception.
- Choose from 60+ information-packed sessions across 7 Breakout Summits. Pick and choose your favorites.
- Reserve your seat for a special half-day workshop with former Pixar animator Matthew Luhn as he gives you the secrets to help you craft a better story for your CU!
- Choose from any of our ALL-NEW Deep-Dive Hot-Topic Pre-Conference Workshops! Register for 1 of 4 options on critical topics including: How to create an entrepreneurial CU … Interpret a CU’s financials in 21/2 minutes … Build an executive compensation plan … Develop a digital marketing blueprint.
- Every morning we kick off the convention with some of the world’s most inspiring and thought-provoking keynote speakers.
- And you won’t want to miss world-class comedian Louie Anderson to cap off opening day with an evening that will have everyone laughing!
Hurry! Register by the early-bird deadline and save. Plus, SAVE even more with our sliding-scale discount. The more you send, the more you SAVE!
See you in Vegas!
Dennis J. Sullivan
Convention Chairman
Who Should Attend?
- CEOs
- Board Chairs
- Directors
- Supervisory Committee Members
- Chief/VP of Marketing
- Chief/VP of Finance
- Chief/VP of Lending
- Chief/VP of Technology
- Chief/VP of HR
- Chief/VP of Member Business Lending
Choose 1 of 4 Workshops
Tuesday, July 28, 1:00 – 5:00 pm
Separate registration required.
Hot Topic #1
Think Big, Act Small – How to Succeed as an Innovative and Entrepreneurial CU
What makes a group of innovative organizations turn value into profit, focus on growth, and lead their respective markets? The secret can be found in an entrepreneurial mindset that leads to creative choices, bold actions and dramatic results — small everyday acts any CU can use that can make a very big impact.
Find out how you can begin to create an innovative and entrepreneurial culture using the same strategies that have helped other CUs:
- Generate repeat business from 82% of new members.
- Grow non-interest income by 50% without increasing service fees.
- Maintain ROA levels well about 1.50% and net worth ratios in the low-teens.
- Engage high-potential employees that also increases retention and improves communication across departments.
- Extend the reach and brand value of existing products to drive growth.
- Expand time-tested operations and business models in new markets.
If you’re tired of settling for mediocrity and want to seize new opportunities — regardless of squeezed margins, daunting competition and regulatory cost pressure — then you won’t want to miss this special workshop.
BONUS: Every attendee at this special workshop also gets Jeff Rendel’s all-digital, micro-learning webinars so you can continue to apply these ideas throughout the year.
Speaker: Jeff Rendel, President, Rising Above Enterprises
Hot Topic #2
Do it Like a Pro – How to Decipher Your CU’s Financial Statements in 2-1/2 Minutes
Speaker: Tim Harrington, CPA, President, TEAM Resources
We all know someone who can just seem to mystically glance at a CU’s financial statement and immediately understand what it all means – and even flag problem areas that may not even be disclosed in the official numbers.
The real value of interpreting the financials is to read between the lines and to quickly and confidently make decisions based on the analysis. Tim Harrington, one of the CU Convention’s All-Time Highest-Rated Speakers, reveals step-by-step how to evaluate the most important ratios so you can make informed decisions, anticipate the financial future and maximize your ROA.
In this hands-on seminar, Tim gives you the secrets you need so you can pick through the numbers and analyze your CU’s financial condition – or any other CU’s financials – in less than 2-1/2 minutes! The secret is to focus on what’s most important. This guidance alone will save you hours of frustration and dead-end discussions.
Whether you’re new to interpreting CU financials or you’re a long-term veteran who wants to learn how the pros do it – this is a must-attend workshop!
Hot Topic #3
Hands-On Workshop: 9 Steps to Create a Deferred Compensation Program to Help Recruit and Retain Executive Talent
Sponsored by CUNA Mutual Group
It’s natural that deep-pocketed financial institutions will eventually target your top executives, as success will do that. Deferred compensation programs are one of the few powerful incentives your credit union can prudently offer to keep your best executive talent from jumping to competitors.
Join this hands-on workshop to walk through the often-complex structure of a deferred compensation program that allows your executives to earn income, in excess of their regular salary, that is paid at a future date. These arrangements provide income paid in retirement and/or in increments prior to retirement to help in recruiting and retaining the top performers to lead your credit union in fulfilling its strategic plan.
This hands-on session will walk through a 9-step framework for developing and maintaining a deferred compensation program to take your executive compensation and benefits package to the next level. You’ll take away a custom plan outline that will help in implementing a program to reward the leaders your credit union needs to grow and thrive!
Speaker: Andy Roquet, Sr. Executive Benefits Specialist, CUNA Mutual Group
Hot Topic #4
Planning for Exponential Growth: How to Develop a Digital Marketing Blueprint
Websites. Marketing automation. Email. Social media. Data and analytics. AI. The list of digital marketing tactics can feel overwhelming and frustrating as changes in technology, consumers, and the competition continues all around us. But it doesn’t have to.
Attend this hands-on workshop to learn how to elevate your marketing, sales, and leadership teams with a Digital GROWTH Blueprint that has empowered other financial brands to transform their website into their number source for growth while adding an additional $2.2 million in NII from converted digital lead in less than 18 months.
You’ll leave this session with a 90-day strategic roadmap framed around your top Goals for Growth while also gaining clarity into the biggest Roadblocks you must eliminate along with the greatest Opportunities available for you to create or capture.
Don’t Miss These Two Bonus Offers:
- Get a Complimentary Copy of Banking on Digital Growth: A Strategic Marketing Manifesto to Save Financial Brands
- Three 30-minute strategic peer group coaching sessions lead by James Robert Lay that hold you accountable while providing you with further actionable insights.
Speaker: James Robert Lay, Founder & CEO, Digital Growth Institute.
The Nation’s Top Speakers are Here!
Lone Survivor, Marcus Luttrell: A Tribute to Courage, Honor and Leadership
Marcus Luttrell is the author of the #1 New York Times best-selling book, Lone Survivor, which tells the harrowing story of four Navy SEALs who journeyed into the mountainous border of Afghanistan and Pakistan in Operation Redwing. An unparalleled motivational story of survival, the book is also a moving tribute to the friends and teammates from SEAL Team Ten who did not make it off the mountain. Luttrell’s amazing story made the leap to the big screen with the blockbuster film, Lone Survivor, directed by Peter Berg and starring Mark Wahlberg as Luttrell. Join Marcus Luttrell in a very powerful and thought-provoking keynote address as he discusses how anyone can achieve incredible success with determination, perseverance and a drive to “never quit.”
Keynote Speaker: Marcus Luttrell, U.S. Navy SEAL & Navy Cross recipient
Storytelling for Business – Lessons CU Leaders Can Learn from a Top Hollywood Animator
Storytelling is the #1 business skill necessary to connect, motivate, and lead people in today’s world. Stories compel us to engage in experiences, learn lessons, and define our values and ourselves within our organization. Matthew Luhn, a 20-year Pixar story veteran, brings his experience creating and developing 10 blockbuster films at Pixar (including Finding Nemo, Ratatouille, Up, Toy Storys 1-3, Monsters, Inc., Monsters University, and Cars), and provides practical strategies that teach and inspire people and teams to connect more effectively with audiences on an emotional level. Matthew uses the power of storytelling to bridge the gap between business and heart, driving your story toward one unforgettable selling point.
Keynote Speaker: Matthew Luhn, Former Pixar Animator, Story Artist & Author
How to Run a Values-Led Business & Make Money, Too
Jerry Greenfield and his long-time friend and business partner, Ben Cohen, are the men behind one of the most talked-about and least conventional success stories in American business. Co-founder of Ben & Jerry’s Homemade, Inc., Jerry has helped to build a store front venture into an ice cream and business phenomenon by making social responsibility and creative management strengths, rather than weaknesses. Jerry reveals a nuts-and-bolts guide to the promise and pitfalls of “values-led” business and offers a wake-up call for “socially conscious” and “mission-driven” leaders today.
Speaker: Jerry Greenfield, Co-Founder of Ben & Jerry’s Homemade, Inc.
The Big Four: Strategies for Growth Beyond 2020
Financially, CUs are the healthiest they have been in many years. More than 95% have at least a CAMEL 2 rating. Most are flush with capital. Yet, a new generation is coming who can buy anything from A to Z with one-click, Google answers in an instant, and access an entire world from a pocket phone. “We may be the single, healthiest entity that may also no longer be relevant if we’re not careful,” warns Patrick Adams. Find out how to capitalize on the Big Four: Innovation, Member Experience, Corporate Culture & Social Responsibility – so your CU thrives for the next 10, 20, 30 years. The time is now!
Speaker: Patrick Adams, CEO, St. Louis Community CU
2-Minute Spotlight: What’s Your Best Idea in 2 Minutes?
Six of the CU Convention’s Top-Rated Speakers will compete in this one-of-a-kind session. Each will have the spotlight for just 2 minutes to reveal their #1 Idea that will dramatically change credit unions today! You won’t want to miss this high-energy, high-impact session!
6 x 6: Six Speakers Unveil their Best High-Impact Strategies in Just 6 Minutes
We have challenged the CU movement’s most innovative minds to reveal their top strategies to deliver the most value to either the members, employees or the credit union. Here’s the catch. They have just 6 minutes to less to reveal their BEST high-impact strategies. This session is ranked as one of the Top 5 Sessions every year!
Click a summit below for more information.
The 43rd Annual CU Leadership Convention is BIGGER, BOLDER, BETTER Than Ever!
Contact Andrea Trout at 1-301-675-4262 or atrout@culeaders.com
CLICK HERE TO DOWNLOAD BROCHURE
Meet an engaged audience of Credit Union Executives:
- Showcase your company’s solutions
- Generate highly-qualified leads
- Boost your presence at the industry’s most top rated convention
- Close the deal by networking with key decision makers
Contact Us:
For more information on sponsorship or exhibiting opportunities, please contact your Convention Relationship Manager, Andrea Trout.
Email: atrout@culeaders.com
Phone: 1-301-675-4262
Credit Unions by asset size:
Attendees by region:
Signature Partner
This is an exclusive opportunity to sponsor one of the 7 breakout summits. (Once you are a signature partner sponsor, no other competitor can sponsor the breakout summit.) Summits are: Leadership (SOLD), Lending, Marketing, Member Business Lending, Technology/Cyber, Financial and Human Resources.
Keynote speaker opportunity to kick-off the sponsored summit
Summit Roundtable Breakout Session
Access to pre and post-event attendee list
One pre-event email to registered attendees
One webinar on a topic of your choice marketed to 18,000 CU decision-makers
Company branding included in all promotional materials – print, website, and digital marketing reaching 31,000 CU decision-makers in multiple channels
Company branding & ads included in on-site guidebook
6 complimentary All-ACCESS registrations to the convention and featured entertainment
Premium placement 10’ x10’ or 10’ by 20’
Platinum Sponsor
One Breakout Session Sponsorship in a CULC Summit: Lending, Marketing, Technology/ Cyber, Financial and Human Resources.
(Sponsorship is non-exclusive)
Access to pre-and post-event attendee list
One pre-event email to registered attendees
One Webinar on a topic of your choice marketed to 18,000 CU decision-makers
Company branding included in all promotional materials – print, website, and digital marketing reaching 31,000 CU decision-makers in multiple channels
Company branding & ads included in on-site guidebook
4 complimentary All-ACCESS registration
Premium placement 10’ x10’ or 10’ by 20’
Company branding in convention app
Gold Sponsor
Access to pre and post-event attendee list
One pre-event email to registered attendees
Company branding included in all promotional materials – print, website, and digital marketing reaching 31,000 CU decision-makers in multiple channels
Company branding included in on-site guidebook
10’x10’ or 10’ x 20’ exhibit space
Company logo in convention app
Up to 3 complimentary All-ACCESS registrations to the convention and featured entertainment
Exhibitor Partner:
Access to pre and post-event attendee list
Company branding included in all promotional materials – print, website, and digital marketing reaching 31,000 CU decision-makers in multiple channels
Company branding included in on-site guidebook
10’x10’ exhibit space
Company logo in convention app
Up to 2 complimentary All-ACCESS registrations to the convention and featured entertainment
Exclusive Sponsorship Opportunities
Registration & Welcome
This unique sponsorship provides the only opportunity to personally greet every single attendee as they register.
Exhibit Hall Opening
Exclusive opportunity to kick-off the exhibit hall grand opening.
Keynote Speaker
Headline the morning main stage along with the keynote speaker.
Evening Networking Reception
Hosts the evening reception before entertainment!
Entertainment
Headline entertainment branded with your company brand and message. Plus, you’ll get full branding at the main event.
CU Connect
Company is provided the opportunity to present with a targeted group of credit unions
Leadership Awards
Get premium recognition as the exclusive Leadership Awards Sponsor during the Awards Ceremony.
Dessert Social
Network with decision makers during your custom branded ever-popular Dessert Social!
Breakfast of Champions
Get premium exposure and recognition as the sponsor and facilitator at this idea-swapping session over breakfast.
Convention App
The convention app is available to all attendees and serves as a source of information on sessions, speakers, sponsors and exhibitors.
Tote Bag
Your company name and logo will be featured on every tote bag distributed to all attendees.
Participant Lanyards
Every attendee will create a walking billboard throughout the event.
Reusable Water Bottles
Your logo imprinted on reusable water bottles given to all convention attendees, branding your organization during and after the convention.
Wi-Fi Sponsor
Be the exclusive Wi-Fi Sponsor for the event.
Hotel Key Card
Be the brand every attendee sees first thing in the morning, last thing at night and every time they use their key card.
Relax & Recharge Lounge
Pitch your solutions to decision makers while they Networking breaksrelax and recharge.
Networking Breaks
Network with decision-makers during your custom branded break.
Networking Breakfasts
Network with decision-makers during your custom branded breakfast.
See what past sponsors/exhibitors have to say…
Sudeep Verma,
Nucleus Software Exports Limited
I have not seen such an informative convention where there were 7 different sub-conventions addressing complete sphere of segments of any CU addressing all the…
Joan McBrayer,
Claim Your Youth
CU Leadership offers the opportunity to get in front of key decision makers. With approximately 1400 people in attendance, you are guaranteed to get the traffic…
Kevin S Cordray,
ResponseGenius LLC
CU Leadership is a great Credit Union conference with representation from across the country.
Sudeep Verma,
Nucleus Software Exports Limited
I have not seen such an informative convention where there were 7 different sub-conventions addressing complete sphere of segments of any CU addressing all the burning topics in each one of them. I keep on attending such leadership conventions across globe but this by far was the best one.
Joan McBrayer,
Claim Your Youth
CU Leadership offers the opportunity to get in front of key decision makers. With approximately 1400 people in attendance, you are guaranteed to get the traffic you need to make it a successful show.
Relax & Enjoy One of the Greatest Stand-Up Comedians of All Time
Get ready for a hilarious evening with iconic comedian Louie Anderson, a three-time Emmy Award® winner and one of the country’s most recognized and adored entertainers. He was named by Comedy Central as “One of 100 Greatest Stand-Up Comedians of All Time.” His career has spanned more than 30 years beginning with his debut on the Tonight Show with Johnny Carson in 1984. The rest is history. Leno, Letterman, The Late Late Show with Craig Ferguson, The Late Show with Stephen Colbert, “Comic Relief,” Showtime, HBO and CMT specials followed, including hosting the legendary game show, Family Feud. He continues to tour the country performing to standing-room-only crowds worldwide with his inimitable brand of humor and warmth.
Conference Pricing Information
We understand that the registration fee includes admittance to all sessions, continental breakfasts, luncheons, refreshment breaks, and working materials and any entertainment hosted by the convention. We also understand that the guest experience package includes admittance to 2 continental breakfasts, 2 luncheons, 1 buffet breakfast, 1 guest experience tour, refreshment breaks and any entertainment hosted by the convention. Guest registration is necessary to attend one or all of these events and must be received prior to the event to ensure space.
Full conference registration July 28–31, 2020.
DOWNLOAD THE 2020 CREDIT UNION LEADERSHIP e-GUIDE!
Find out how the country’s top CU Leaders are adapting to the pandemic crisis that has changed everything from Wall Street to Main Street.
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Pre-Event Resources
Marcus Luttrell
Navy SEAL, Lone Survivor
Matthew Luhn
Former Pixar Animator
Jerry Greenfield
Co-founder of Ben & Jerry’s
Patrick Adams
St. Louis Community CU
Jeff Rendel
Tim Harrington
CPA, President, TEAM Resources
James Robert Lay
Founder & CEO, Digital Growth Institute
Andy Roquet
Sr. Executive Benefits Specialist, CUNA Mutual Group
Glenn Christensen
President, CEO Advisory Group
Val Mindak
CEO, Park City CU & 2019 CU Leadership Convention’s Award Winner
Elliot Eisenberg, Ph.D.
Econ70, GraphsandLaughs.com
Lawrence Spaccasi
Partner at Luse Gorman, P.C.
Peter Duffy
Managing Director, Piper Sandler Companies
Renee Sattiewhite
CEO & Founder, Sattiewhite Training Productions, Inc.
Victor Miguel Corro
CEO, Coopera
Jim Caliendo
President & COO, PWCampbell
Jeff Fromm
Partner, Barkely, co-author of The Purpose Advantage
Andrew Downin
CPA, Chief Marketing & Strategy Officer, Vantage West CU
Amanda Thomas
Founder & President, Two Score
Bill Hampell
Economist
William D. Paton
Assistant Vice President, Lending & Participation
Ryan McCarroll
Strategic Initiatives Leader, Alloya Corporate FCU
David Koch
Managing Director of Advisory Services, Abrigo
Derrick Wiemer
CIO/CCO, VISIBLE EQUITY
Brian Waldron
SVP/CLO, Hudson Valley FCU
Matt Roe
SVP, Open Lending, LLC
Brett Christensen
Owner, CU Lending Advice, LLC
Brandy Phillips
VP of Mortgage, TDECU
Patrick Zarifian
SVP/CLO, California CU
Dave DeFazio
Partner, StrategyCorps
Derek Laczniak
CIC, CRM, Partner, Director of Cyber Practice, M3 Insurance
Carlos Molina
Senior Risk Consultant, CUNA Mutual Group
Alex Hernandez
VP, Emerging Technology, DefenseStorm
Andrew Hay
Cybersecurity Strategist, LARES
John Moreno
Senior Managing Director, Meyer-Chatfield
Flynt Gallagher
President, Compensation Advisors
Samuel Jones
www.DrSamuelJones.com
Lisa Sutton
Senior Vice President, Human Resources, PSCU
Stosh D. Walsh
Managing Principal-Constant Organizational Development
Michael Mucilli
SVP/Senior Business Services Officer, CU Business Group
Ancin Cooley
Founder/Principal, Synergy Credit Union Consulting
Brendan Wiechert
Director of Commercial & Business Services, STCU
Sam Burns
VP Business Services, Purdue FCU
