Defining the evolution of the private equity CCO

With the SEC’s continued emphasis on private funds’ allocation of fees and expenses and the multi-hatted Chief Compliance Officer role, the need to ensure that proper compliance structures and procedures are in place is of vital importance.

Now in its 11th year, the Private Fund Compliance Forum: New York returns with a fully revamped program to provide CCOs and senior compliance professionals the tools to develop and improve their compliance processes and controls.

Agenda highlights include:

» Key takeaways from major enforcement and litigation actions against private funds

» ESG considerations for private equity funds

» Moving from single to multiple strategies: As a private equity firm grows, what are the cost-efficient strategies for dealing with the expanding compliance function?

» In the interim: How are firms practically handling the SEC’s advertising proposal and its potential application to social media platforms?

» What should a compliance executive think about when a business enters into a co-investment arrangement?

» CCO and CFO and COO and…small(er) firm compliance challenges

» CCO Think-Tank

Keynote speaker

Adriana Sanford
Cyber Security Expert, International TV
Commentator, Strategic International Consultant & Author

Download the 2020 agenda

Download the preliminary agenda now to view the breakout tracks, panel sessions, keynotes and networking opportunities. This year’s revamped program will touch on all of your most pressing compliance and regulatory needs including: fees and expenses, valuation, ESG, cybersecurity, conflicts of interest and so much more!

2020 Speakers include:

Catherine Colyer
Chief Compliance Officer

Shauna Harrison
Director of Compliance
PGIM, Inc. – Prudential Capital Group

Kelly Pettit
Senior Vice President, Chief Compliance Officer and Associate General Counsel
General Atlantic

Arthur B. Price
Chief Compliance Officer, Assistant General Counsel
Thomas H. Lee Partners, L.P.

Steven A. Schwab
Director, Legal and Chief Compliance Officer

Jason S. Scoffield
Senior Compliance Counsel & Fund Counsel
Audax Management Company, LLC

Last year's attendees included:

Am Fam Ventures
Bain Capital, LP
Brookfield Asset Management
CCMP Capital
Clearlake Capital Group
Frontier Capital
GTIS Partners
Irving Place Capital
Kainos Capital
Kohlberg & Company
LaSalle Investment Management
Oak Hill Capital Partners
The Riverside Company
Silver Lake
Starr Investment Holdings LLC
StepStone Group
Stone Point Capital
Vector Capital
Welsh, Carson, Anderson & Stowe
Wynnchurch Capital, LLC

What our attendees say about the Forum


Gabriel Willey

This is the most informative of the conferences I do every year

Leerink Capital Partners

Liz Staley

One of my go to events each year due to the timely program content and excellent panelists.

Omega Funds

Mark Russell

Excellent event, with all topics being highly relevant

Earn CLE & CPE credits

PEI is registered with the National Association of State Boards of Accountancy
(NASBA) as a sponsor of continuing professional education on the National Registry
of CPE Sponsors. State boards of accountancy have final authority on the acceptance
of individual courses for CPE credit. Complaints regarding registered sponsors may
be addressed to the National Registry of CPE Sponsors through its website: www.

2020 Agenda

View each tab below to explore the 2020 agenda featuring breakouts, panel discussions, working groups and networking opportunities for this year’s Forum.

For speaking opportunities, contact Alma Subasic, J.D. at

Day 1 Day 2
View agenda page


Day 1 - Wednesday 13th

Registration & breakfast
08:00 - 09:00

Registration & networking breakfast

General sessions
08:30 - 08:35

PEI welcome

08:35 - 08:45

Chairperson welcome

08:45 - 09:45

Latest developments and impact of the 2020 election/Brexit on private funds

  • Status of the expansion of private equity industry into retail sector
    • What does the market for retail investing in private equity space look like?
    • What products are currently available in order to make the retail investing happen?
  • Rise of interval funds
    • What are they and what’s been their utilization thus far?
    • As private equity firms are looking to expand their distribution into interval funds, is greater scrutiny over the core business expected from the SEC?
  • Anticipated effects of 2020 election on private equity industry
  • Brexit and its impact thus far
  • How is ability to market into UK impacted?
09:30 - 10:00

Keynote interview

10:00 - 10:30

Networking break

10:30 - 11:15

Key takeaways from the major enforcement and litigation actions against private funds

  • Examination of major enforcement actions against fund managers
  • Lessons learned from recent litigation in the PE space
  • Addressing the trend involving private actions being brought by LPs
11:15 - 12:00

ESG considerations for private equity funds

This session will identify and explain the primary approaches a fund can take to incorporating ESG, from meeting minimum requirements to being a “pure” social impact fund. We will discuss ESG compliance issues, including how to incorporate ESG into investments, how to monitor compliance, and whether there is a market for dedicated social impact funds.

12:00 - 13:00

Networking luncheon

13:00 - 13:45

Moving from single to multiple strategies: As a private equity firm grows, what are the cost-efficient strategies for dealing with the expanding compliance function

  • What is there for a compliance officer to pay attention to when a new strategy (e.g., debt fund) is contemplated by a firm’s management?
  • What mechanisms would be useful to have in place to identify new risks as they arise (i.e., is it useful to have a risk committee or to have direct contact with senior management or something else?)
  • What is the process by which a compliance professional can work to establish policies and procedures to mitigate these risks
  • Practical strategies for dealing with conflicts when a firm is engaged in multiple strategies
    • How to monitor and track these conflicts?
    • Should a specific conflict policy be in place?
    • Would a risk matrix be helpful here?
13:45 - 14:30

In the interim: How are firms practically handling the SEC’s advertising proposal and its potential application to social media platforms

  • What is the industry currently doing – do these proposals have any impact on current policies and procedures?
  • How challenging does the industry anticipate the potential rule’s adoption will be?
  • At this time, what are the restrictions applicable to marketing materials?
  • Who should review and approve marketing materials?
  • As more and more firms are engaging in social media advertising, how do proposed rules apply to social media platforms?
14:30 - 14:45

Networking break

Breakout series I
14:45 - 15:30

Track A | What should a compliance executive think about when a business enters into a co-investment arrangement

  • Suggested good industry practice for allocating deals fairly
  • What are the risks and rewards associated with doing co-investments
  • Allocation of expenses with co-investors
  • If there is a failure to close on a co-investment, how are expenses allocated?
14:45 - 15:30

Track B | Conflicts of interest: What Is SEC looking for

  • What have firms been experiencing during exams with respect to the conflicts of interest?
    • What is of a particular interest to the SEC at this time?
    • What are recommended controls and processes in this respect?
  • In view of potential conflicts, what are the suggested procedures for allocating deals across funds
  • How are expenses allocated at a portfolio company level?
  • When a conflict arises in the course of business, how to address/mitigate it since it can’t be disclosed in advance?
Breakout series II
15:30 - 16:30

Track C | Pointers on avoiding and mitigating the impact of a cyber event

Technical aspect

  • What protections do firms generally have in place now and how successful has it been in protecting them against an attack?
  • What this protections should look like and where does a majority of firms fall short?
    • Specifics on physical access to servers; two-factor authentication for accessing the network at home, etc.
  • Penetration testing:  how often should it be performed?

Compliance aspect

  • What’s compliance and what’s related to technology and doing business:  what does cyber security mean from a compliance, not technological, perspective?;
  • How involved should a compliance officer be and what should he/she know?  (e.g., should a CCO have IT personnel with him/her during exams?)
  • Developing a checklist of things to do to ensure adequate protections are in place
  • Policies and procedures for breaches:  In the event of a breach, what needs to happen and who does what?
  • What should processes for wire control look like?

Cyber security at a portfolio company level

  • In light of the SEC’s requirement that fund managers be more involved, what should fund managers be doing with respect to their portfolio companies’ network security? What analysis should the firms be doing to asses cyber risk at portfolio companies?
  • Should it be limited to doing due diligence upfront before investing or should it be a more thorough and continued monitoring process?
  • Ways to balance the need to be involved vs not stepping over the line and getting into the weeds of what a portfolio company should be responsible for
15:30 - 16:30

Track D | CCO and CFO and COO and…small(er) firm compliance challenges

  • Practical strategies for executing compliance functions for CCOs wearing dual or multi-hats
  • What are the most important compliance tasks that need to be executed in order for an officer to feel comfortable that enough has been done?
  • Effectively handling personal trading and its reporting requirements at a smaller firm
  • IT security for smaller firms
Networking break
16:30 - 16:45

Networking break

Breakout series III
16:45 - 17:30

Track E | When is it absolutely necessary to create European-registered investment vehicles

  • Determining if a US Fund is even impacted by the AIFMD: Do you register or not?
  • When is it necessary to set up a local AIFM and when can it be outsourced?
  • If it is necessary to develop a local fund:
    • How to work with service providers?
    • How to market it?
    • What it means to manage it from the US?
  • Where is the overlap with the SEC’s Forms PF and ADV; what data is already captured and what’s new?
  • Best practices with respect to outsourcing of the reporting
  • Doing deals under AIFMD
    • What are the restrictions on deal structuring?
    • What is the impact on US deals that may have European subsidiaries?
16:45 - 17:30

Track F | Addressing the heightened emphasis on AML globally

  • Overview of AML requirements in a global context
    • For those firms that need to comply with global AML regulations, what is the best strategy for doing that (i.e., is it the case that if a firm has operations in Europe, it has to comply with European regulations; if in Caymans, then with Caymans’ directive, etc?)
  • What has been the impact thus far of the new Cayman laws?
  • What third-parties have firms been using to help with the AML compliance?
  • Best strategies for performing risk assessments and monitoring
Closing remarks
17:30 - 17:35

Chairperson closing remarks

Cocktail reception
17:35 - 18:30

Cocktail reception


Day 2 - Thursday 14th

Registration & breakfast
07:45 - 08:45

CCO Think Tank | Being a part of the business: How does a CCO continue to show value and be an integrated member of a team

07:45 - 08:45

Registration & networking breakfast

General sessions
08:40 - 08:45

Chairperson opening remarks

08:45 - 09:15

SEC keynote

09:15 - 10:15

Ensuring the effectiveness of current and developing additional processes and controls for a successful management of a compliance department

  • What should a CCO keep in mind when it comes to the management of a compliance department?
    • Resources
      • How to resource the department: Onshoring vs offshoring
    • Budgets
  • How to effectively execute a restructuring of a compliance department? Given that a lot of firms are looking to expand, what are the suggestions for deciding who will be doing what and how to develop a focused working groups to track everything?
  • Performing a mock audit: What should its scope be – full or limited?  How frequently should it be performed?  Should a third-party vendor do it or should it be done internally?  If a third-party vendor should be doing it, whom do firms generally use?
  • How to effectively perform forensic testing around accounting and trading activity?
  • Real-world examples for testing and monitoring: What are compliance teams missing and  should be doing to identify risks?
  • Ensuring compliance has a seat at the table

What should the internal risk function look like

  • Do firms use risk matrices to identify everything that can potentially go wrong and what to do in the event of any of these occurring? (e.g., error in financial statements – what to do?; harassment complaint – what to do if this claim is made against a firm and what to disclose to prospective clients? etc.)

Rise in operational due diligence

Fund managers who demonstrate diligence within a spectrum of operational issues better position themselves to attract and retain investors

What technology do firms use currently to help them automate certain compliance tasks

  • Other than the code of conduct, where are compliance professionals using technology to help them? (e.g., onboarding investors? vendor management?)
  • Whom are firms generally using?
  • Use of technology to help with allocating deals fairly among funds managed by a firm
  • Workflow management
  • Use of programs that facilitate creation and review of marketing materials
  • Incorporating AI and machine learning into compliance programs

CCO’s personal liability

  • Addressing SEC’s recently increased focus on CCO’s personal liability
  • What risks should a CCO be aware of?
10:15 - 11:00

Key takeaways from the SEC exams

  • What has the industry been seeing in regulatory exams?
  • What is the SEC’s focus currently?
11:00 - 11:15

Networking break

Breakout series IV
11:15 - 12:00

Track G | Designing a data privacy program that meets various sates’ CCPA-like standards

  • Addressing the practical implications of CCPA:
    • How feasible is it for private equity firms to implement CCPA requirements?
    • How to treat employees’ personal information? LPs’? Other third-parties’ personal information?
  • What are the overlaps between various jurisdictions?
  • Performing GAP analysis
  • How does it compare to the GDPR?
  • How to think through data privacy issues if one is a US-based firm which also has exposure to Europe?
  • Should fund managers insist that the portfolio companies pay attention to the CCPA and GDPR compliance?

Working with IT/data management team members in order to sensitize them as to what the regulations are as well as what is feasible to do now as opposed to what will be long-term cost-intensive approach data management categorization

11:15 - 12:00

Track H | How Involved Should Compliance Be in a Valuation Process

  • In addition to the deal team, who should participate in the process and make sure there is independence in valuation?
  • Should there be separate valuation committees?
  • When is it advisable to use a third-party appraiser?
  • How involved should compliance be (i.e., should they just be sitting on committees or should they check documents and test inputs of valuation, etc)
Breakout series V
12:00 - 12:45

Track I | Developing workable policies for vendor management

  • How to develop a policy around vendor management? What are the most important items that should be in vendor agreements?
  • How to centralize the process?
  • Is a procurement individual needed?
  • How to manage it all when there are many vendors:
    • How to risk-rate your vendors? Developing different touch points with key vendors
    • Is it recommended to have a third-party to help with the review of vendors? What technology is the industry using for vendor management and how decisions are made to outsource that?
    • What is the basic roadmap of things to accomplish when there are 100s of vendors?
    • If some vendors are not complying with a manager’s requirements, what steps should be taken with respect to obstructing vendors? What needs to be shown to the SEC to prove that a manger did its best to address a particular vendor’s practices?
12:00 - 12:00

Track J | Clarifying what exactly can be charged back and how to effectively treat expenses when they occur

  • What additional items are managers looking to charge back? What mechanism do firms have in place to review “gray” expenses which are not clear? What about one off expenses or if an expense is not mentioned in an LP agreement?
  • Suggested ways for effectively building into agreements that a manger will charge particular costs to a fund
    • How can compliance teams ensure that these items are appropriately disclosed?
  • How to operationally monitor fees and expenses allocation?
  • What processes do firms have in place to ensure expenses charged to LPs are in accordance with fund documents?
    • Back-testing; sampling of expenses charged to funds; monthly internal reports that need to be reviewed? Etc.

Allocation of expenses

  • Suggested ways for allocating expenses across funds – what do firms generally do? What can be allocated in the first place? What should be a portfolio company’s expense vs fund’s vs advisor’s?

Suggested strategies around dead deal expense allocations

Closing remarks
12:45 - 12:50

Chairperson closing remarks

Networking luncheon
12:50 - 13:45

Networking luncheon

2020 Sponsors

The Forum offers a unique opportunity for organizations to raise their profile by meeting with the largest gathering of private equity marketing and communications professionals across two days of sessions.

For exclusive sponsorship packages, contact Jimmy Kurtovic at or +1 646 795 3273.

Convene, 730 Third Ave, New York, NY 10017


The Benjamin Hotel, 125 East 50th Street, NY, NY 10022

Hotel accommodations

Hotel accommodations booking

We have arranged a special conference rate at The Benjamin Hotel, 125 East 50th Street, NY, NY 10022. Rooms are limited and are on a first-come-first-served basis; early booking is strongly advised. Deadline to book is April 21, 2020. 
Click HERE to directly book.




Satisfy your continuing education credit requirements

New for this year, attendees can now fulfill their CLE credit requirements in addition to CPE credits!

PEI is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors through its website:

Pre-Event Resources

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2020 Agenda

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2019 Brochure

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Compliance whitepaper