Maximize your firm's fundraising potential

The Investor Relations & Fundraising Forum connects leading professionals within private markets and venture capital to discuss a changing fundraising environment.

Improve your strategy by hearing from market leaders about best practices and trends in fundraising, investor relations, branding, communications, marketing, and more.

Discover solutions to your most pressing challenges through engaging panels, interactive roundtable discussions, and extensive networking opportunities.

The Forum will connect you with peers to exchange ideas on the changing fundraising landscape, how to navigate oncoming headwinds, and significant day-to-day pain points.

Save $575+ on your ticket when you register before June 7.

Book now

Why attend the forum?

Improve your strategy

Industry thought-leaders will discuss emerging trends and best practices to improve your investor relations, marketing, and fundraising strategies.

Overcome your challenges

This year’s forum features exclusive keynotes, panels, roundtable discussions, networking opportunities, and more to help answer your most pressing questions.

Build your network

Consult with your peers to discuss significant day-to-day pain points, the competitive fundraising landscape, and how to differentiate your firm from the rest.

Key agenda themes

The 2024 agenda is developed through consultation with influential IR leaders in private markets and venture capital.

The topics covered will provide necessary guidance to improve processes and practices within firms, such as:

  • Building credibility with investors
  • Preparing for conversations with LPs around negative news
  • Maintaining brand awareness and integrity while fundraising
  • Forging partnerships that can withstand times of stress
  • Understanding how AI is shaping the market
  • Uncovering what really matters to investors
  • Determining best approaches for targeting family offices
  • And more…

Join a world-class community of IR professionals, including:

ACME VC
AE Industrial Partners
Audax Group
Aurora Capital
Battery Ventures
Berkshire Partners
Borgman Capital
Civicap Partners
Coller Capital
Crow Holdings
Denham Capital
Frazier Healthcare Partners
FTV Capital
General Catalyst
GI Partners
GID
Icv Partners
Lloyd Jones
MJ Hudson
New Spring Capital
Oak HC/FT
PAC Capital
PAI Partners
Peachtree Hotel Group
Pelion Venture Partners
Pivotal Life Sciences
Post Advisory Group
Sapphire Ventures
Serent Capital
Sofinnova Investments
Strattam Capital
Thomas H. Lee Partners
Transformation Capital Partners
Trellis Advisors
Trivest Partners
True Green Capital
Virtú Investments
VMG Partners

2023 speakers

View all speakers
View all speakers

What our attendees say about the Forum

Kate Gallego

Data & Operations Specialist, CIVC Partners LP

This PEI Conference was fantastic and all of the attendees have similar situations as their firms are starting to implement marketing/IR and wear multiple hats…

Read full testimonial

Rikki Gibson

Senior Associate, Northleaf Capital Partners

A great event to network with and learn from other private markets marketing professionals.

Andrew Hines

Marketing Manager, Pacific Current Group

As a new member of the finance/investment industry, I found this conference to be extremely helpful in my development of understanding and evolution of my strat…

Read full testimonial

Agenda

Download the 2024 preliminary agenda to see a sample of which timely and relevant topics will be covered at this year’s Forum.

If you are interested in a speaking role please contact contact Brian Anderson at brian.a@pei.group.

Download the agenda

2023 speakers

Have a topic you would like to discuss at this year’s Forum? Contact Brian Anderson at brian.a@pei.group to discuss speaking opportunities.

Sarah Abboud

Director of Marketing and Communications, VMG Partners

Mary E. Adams, CMP

Founder & CEO, Avivant Partners

Lawrence Aragon

West Coast Bureau Chief & Editor of Venture Capital Journal, PEI Group

Devin Banerjee

Sr. Managing Editor, Industry News & Community, LinkedIn

Mark Barnhill

Partner, Platinum Equity

Gina Bauman

Head of Capital Formation, Cota Capital

Stephanie Bednar

Principal, Capital Formation Group, H.I.G. Capital

Ira Berg

Managing Director, Business Consultancy & Advisory Services (U.S.), Ext. Marketing

Jimmy Carrion

Senior Vice President, Investor Relations, Lloyd Jones

Michelle Chao

Head of Investor Relations, Bertram Capital

Catherine Chen

Vice President, Investor Relations, FFL Partners

Andrea Chrysanthou

Vice President, Brand and Communications, TAS

Nick Condie

Senior Account Executive, Intralinks (an SS&C company)

Shernaz Daver

CMO and Operating Partner, Khosla Ventures

Tiffany Davis

Head of Investor Relations, Sofinnova Investments

Laura Deitz

Investor Relations Principal, Northgate

Peter Delevett

Director of Communications, National Grid Partners

Chelsea Dodge

Director of Investor Relations, Fin Capital

Laura Fahrney

Partner, Ridgemont Equity Partners

Tim Flannery

Co-founder and CEO, Passthrough

Kathlika Fontes

Director of Investor Relations, Grain Management

Anne Gherini

CMO, Sierra Ventures

Kelly Golden

Director of Investor Relations, G2 Venture Partners

Lindsay Grider

Global Head of Fundraising and Investor Relations, LLCP

Zoe Guttendorf

Head of Marketing and Investor Relations, ARTIS Ventures

Karen Heidelberger

Partner, Chief Partnership and Communications Officer, Deerfield Management

Jon Hoffman

Managing Director, Head of Investor Relations, Rhône Group

Jessica Hoffman Brennan

Partner, Head of Strategy & Investor Relations, Kohlberg & Company

Amy Holmes

Senior Vice President, Marketing and Communications, Fengate Asset Management

Jennifer Janson

Director of Communications, OMERS Ventures

Jason Jerista

Managing Director, Investor Relations, LLR Partners

Kimberley Kasper

Chief Marketing Officer, Strattam Capital

Nancy Katz

Senior Director, Costanoa Ventures

Rob Kaufman

Head of Investor Relations, Linse Capital

Tracie Kelly

Director of Marketing, Excellere Partners

Brian Kriebel

Managing Director, HighBar Partners

Sue Kwon

Vice President of Brand & Communications, General Catalyst

Kelly Lassing

Head of Marketing & Communications, Energize Ventures

Hye Kyung (HK) Lee

Chief Strategy Officer, InvestorFlow

Debbie Liao

Partner, Investor Relations, Battery Ventures

Matt Lien

Director of Investor Relations, LongWater Opportunities

Tanya Loh

Chief Marketing Officer, Forgepoint Capital

Amrita Mainthia

VP, Investor Relations, General Catalyst

Mike Marderosian

Vice President, 50 South Capital

Sarah Mattina

former Marketing & Communications Director, Venture Forward

Cindy Mesaros

Head of Marketing and People, Foresite Capital

Oren Michaely

Director of Artificial Intelligence, Motive Partners

Jeff Mills

Partner, Global Head of Investor Relations, RCF

Ryan Parker Trivest

Ryan Parker

Chief Marketing Officer, Trivest Partners

Lisa Parks

Head of Investor Relations, Base Capital

Allan Petersen

Managing Director, Investor Relations, Nautic Partners

Tom Pierce

Partner, Chief Financial Officer, Chief Compliance Officer, Sorenson Capital

Chelsea Reichard

Vice President, Fundraising, Bow River Capital

Katie Riester

Partner, Felicis Ventures

Gretchen Robinson

Director, Capital Formation-Business Development, GI Partners

Jessica Schmitt

Head of Investor Relations, Arrowroot Capital

Olga Serhiyevich

Head of Investor Relations, Village Global

Alycia Simons

Manager of Investor Relations, Mercato Partners

Soo Song

Head of Marketing, WiL (World Innovation Lab)

Ann Lee Steinberg

Head of Investor Relations, NFX

Jennifer Stroud

EVP, Bay Area Head, Financial Communications and Capital Markets, Edelman

Jamie Viggiano

Chief Marketing Officer

Hillá Watkins

Chief Marketing Officer, Scale Venture Partners

Hadley Wilkins

VP, Communications, Atomic

Avery Williams

Head of Investor Relations & Marketing, HealthQuest Capital

Jeff Williams

Chief Strategy Officer, Altvia

Natalie Yates

Head of Business Development & Investor Relations, Vance Street Capital

Be part of industry-leading events for global private equity professionals

Engage with networking sessions, thought leadership, and more to build lasting relationships and meet your business goals. Sponsorship gives you:

  • VIP access
  • Thought-leadership opportunities
  • High-profile branding
  • And much more…

For more information about sponsorship opportunities, contact Jimmy Kurtovic at jimmy.k@pei.group or call +1 646 356 4504.

Venue

All forum sessions will take place at the Westin San Diego Bayview.

400 W Broadway
San Diego, CA 92101

View the venue

2023 advisory board

Stephanie Bednar

Principal, Capital Formation Group, H.I.G. Capital

Tiffany Davis

Head of Investor Relations, Sofinnova Investments

Tiffany Huynh

Chief Marketing Officer, Taurus Investment Holdings, LLC

Jason Jerista

Managing Director, Investor Relations, LLR Partners

Jennifer Zimmerman

Chief Marketing Officer, General Catalyst

Connect with industry leaders

Join the forum to network with an expansive community of investor relations, marketing, and communications professionals from leading private markets and venture capital firms.

Learn how to secure more capital, improve your marketing strategy, and make the most of your communication efforts by conversing with industry experts throughout the event.

Make lasting connections with your peers by participating in:

  • Think tanks
  • Roundtable discussions
  • Networking breaks
  • End-of-the-day reception
  • And more!

Past attendees include...

ACME VC
Audax Group
Aurora Capital
Battery Ventures
Berkshire Partners
Borgman Capital
Brightstar Capital Partners
Campbell Lutyens & Co
CBRE
CIVC Partners
Civicap Partners
Cota Capital
Crow Holdings
Dawn Capital
Denham Capital
FFL Partners
Foundation Capital
General Catalyst
ICV Partners
Khosla Ventures
Kirkland & Ellis
LaSalle Investment Management
Lloyd Jones
LLR Partners
Longitude Capital
NewSpring Capital
Northleaf Capital Partners
Oaktree Capital
Pelion Venture Partners
Strattam Capital
Thomas H. Lee Partners
Tidemark
TPG
Transformation Capital Partners
TriGate Capital
Trive Capital
Trivest Partners
VMG Partners

Build customer engagement strategies to raise capital

In 2023, the Private Equity Customer Engagement Workshop equipped attendees with strategies to identify new sources of capital and build strong relationships with investors.

Through roundtable discussions, we covered a range of topics including:

  • Building your firm’s brand for success
  • Using technology to prospect, attract and retain investors
  • How to produce successful annual general meetings for prospects and investors
  • Creating SEC compliant marketing materials and data visualizations
  • And more…

Why you need to attend

Solidify your brand 

The focused roundtable discussions look to give you the tools needed to create a brand for your fund that investors can trust.

Streamline your tech

Our roundtable facilitators will show you how to leverage new technologies to improve and streamline firm processes.

Simplify your reporting

Learn how to create effective and compliant performance reports.

Roundtable discussions that will improve your strategies

Roundtable discussions are 30-minute interactive, peer-driven conversations, facilitated by two industry experts, on various customer engagement topics that are important to investor relations, marketing & communications professionals.

Throughout the afternoon, facilitators will rotate tables to ensure all delegates participate in each discussion.

Brand road mapping

  • How to identify investor targets – who are they, and what do they want
  • How to manage multiple stories for multiple investor types
  • Content marketing for private investors

Designing compelling and compliant marketing materials, reports, and data visualizations

  • What makes a piece of marketing collateral in the private investment industry compliant with the SEC Marketing rule?
  • The SEC Marketing rule – undertaking the task of educating your investors on how to read and interpret SEC Marketing rule compliant reports
  • Tools and techniques for data visualization: data collection, analysis, distribution

Using technology to prospect, attract and retain investors

  • CRM best practices to manage investor relationships
  • Using social media platforms and tools to attract, retain, and cultivate new investor relationships
  • Using data to identify new prospects

Executing your next AGM

  • In-person, digital, or hybrid event production strategies? How do you get the right mix of strategies for your AGM?
  • Agenda design and writing
  • Event vendor management and tool selection

Differentiate your firm from the rest

As investors become more selective about who they’re investing in, it’s more important than ever to make sure your firm is standing out in the crowd. The 2023 Forum ensured that attendees had an effective marketing and communications strategy that was backed by a solid brand.

It included engaging panel discussions, interactive think tanks for marketing professionals only, an exclusive keynote discussion, and much more over the two-day forum.

Sessions crucial to your role

Explore some of the marketing and communications discussions presented in 2023.

Crisis communications

Keynote panel: Day 1 | 9:15-10am

We’re excited to have General Catalyst’s Vice President of Brand & Communications, Sue Kwon lead a discussion on how to effectively manage your communication strategies during a crisis.

She’ll take a deep dive into lessons learned from the SVB collapse and how your firm can be proactive in preparing for any potential crises.

Rebrand strategies

Panel discussion: Day 1 | 3:30-4:20pm

It all starts with your brand and who your firm is. This session will dive into when and why you should rebrand and the steps needed to make sure it’s solid from the ground up.

Our panelists will also discuss the most impactful changes internally within your firm as well as externally in the market.

Technology

Panel discussion: Day 1 | 4:25-5:15pm

As technology continues to advance, it’s important to assess how your firm can effectively leverage it to improve your marketing strategies.

This session will discuss how to find where technology can help you and which tools are best suited for your needs.

Customer engagement

Workshop: Day 2

New for this year, the half-day customer engagement workshop will get into the day-to-day work of your full marketing team. Click here for more information.

Marketing professionals offering their expertise

Reach your fundraising goals

With the growing class of non-traditional investors, it can be difficult to find the right investors for your firm. The 2023 Forum helped define your ideal investor persona, improve your relationships with them, create an engaging investor experience, and much more.

This year’s event will include engaging panel discussions, interactive think tanks for IR professionals only, an exclusive keynote discussion, and much more over the two-day forum.

Sessions crucial to your role

Explore some of the investor relations discussions that took place at last year’s Forum.

Leveraging non-traditional investors

Panel discussion: Day 1 | 10:00-10:50am

The class of non-traditional investors is growing and while that is exciting, it’s important to make sure you’re finding the right investor fit for your firm.

This session will discuss how non-traditional investors are impacting the field, how to find the right ones for your firm, and how to tweak your messaging to reach them effectively.

Current trends

Breakout session: Day 1 | 3:30-4:20pm

The fundraising landscape is everchanging and this session will make sure you’re up to date on all of the latest trends. We’ll discuss capital deployment and fundraising strategies, new reporting methods, the competitive market, and more.

Your investor experience

Panel discussion: Day 1 | 11:20am-12:10pm

As private investing becomes more democratized you must keep your investors engaged. We’ll discuss how to create an engaging investor experience, show you what content investors are looking for, and help you leverage your brand to hold an effective AGM.

Private investing politics

Breakout session: Day 1 | 8:00-9:00am

This session will cover the impact the 2024 election may have on private investing, new pressures you’ll face as the industry becomes more democratized, and how you can better prepare your teams for what’s to come.

IR professionals offering their expertise